Content & Writing
Blog Posts • Articles • Email Campaigns • Specification Sheets
EMAIL MARKETING
Campaigns That Connect
Email Marketing
The Heartbreak Campaign
A 16-email automated win-back campaign that used a playful breakup story to reconnect inactive customers, generating more than $1.25M in reactivated revenue.
Email Marketing
Educational Newsletter
A weekly educational newsletter that turned technical fastener knowledge into practical content, averaging a 37% open rate and 4.3% click rate across four customer segments.
BLOG POSTS
Short-Form Content
Fastener Education
Understanding Zinc Trivalent Finishes
Discover how zinc trivalent finishes protect fasteners from corrosion, how they're applied, and why they're used throughout the fastener industry.
Blog Post
Coarse vs. Fine Threads
Understand the differences between coarse and fine threads, what sets each thread type apart,
and where they're commonly used.
View the Post ->
Fastener Education
Prevailing Torque vs. All-Metal Lock Nuts
Learn the difference between prevailing torque
and all-metal lock nuts, how each style creates its locking action, and where they're commonly used.
Fastener Education
Grade A and Grade 2 Fasteners
Explore the differences between Grade A and Grade 2 fasteners, how ASTM and SAE standards define them, and why they're not equivalents.
ARTICLES
Long-Form Content
Fastener Education
Self-Tapping Screws vs.
Self-Drilling Screws*
Explains the key differences between self-tapping and self-drilling screws, highlighting the characteristics that set them apart.
Company Culture
Creating a Culture of Ownership and Responsibility
Explores how accountability, trust, and customer-first thinking build a stronger workplace culture.
Fastener Education
Hex Markings for Bolts and
Screws Explained
A visual guide to fastener head markings, grades, and industry standards for inch and metric products.
PRODUCT
Specification Sheets
SPECIFICATION SHEET
Grain Bin Bolts
Highlights the features, dimensions, and applications of Grain Bin Bolts, also known as hex flange screws with EPDM sealing washers, for moisture-resistant assemblies.
SPECIFICATION SHEET
Toggle Wing Nuts
Provides product specifications, dimensions, and installation details for spring-loaded toggle wing nuts used in hollow wall applications.
SPECIFICATION SHEET
Conical Keps Lock Nuts
Explains the design, performance, and product specifications of conical keps lock nuts for applications where vibration resistance is critical.
Project note for Self-Tapping Screws vs. Self-Drilling Screws: What’s the Difference? Story and copy by Joey Fiscus. Layout adapted from an existing Earnest Machine template.